Tagged: business

Selling your Physical CDs at a live concert.

Someone who’s going to spend 5$ on your CD, likely would have spent 10$.

But this shouldn’t be the argument.

Live music is about being in the moment.  Those that are going to pay for that piece of plastic are not doing so to retrieve your music, they’re doing so to support you, to build a relationship, to possess a social object of yours – something that will spark conversation – to connect with you and your story!

It’s about building relationships and moving people!

If you’re not mingling after a great show, you’re missing opportunities!

And sometimes you give away records for free – when the act of doing so contributes to the aforementioned.

But most listeners won’t be enticed by free CDs that are oftentimes psychologically devalued.

If you move people they will want to reward you!

Maybe you’re good enough — maybe not.

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The Age of Production.

ProTools is the new guitar.

We’re in the age of production.

Almost everyone’s participating.

Live concerts, the recording process, the number of “production” educational programs, electronic music, and much more.

Computers have been shaping the future, innovation, culture, art, and more much in the same way rock and roll once did. If you’re a part of the youth you want in – the lifestyle, the absurdness, and the endless possibilities – it’s the same for programmers as it is for electronic musicians!

Anything is possible!

And today, a digital recording setup is cheaper than most guitars, and plug-ins are shared almost as freely as records now! You didn’t know that? Or you didn’t know what a plug-in was? How are you going to make it in this business…

It’s exciting, yet most people insist that it’s terrifying.

Yes, digital recording lowers the barrier of entry, and yes, it does add noise to the preexisting pile of clutter ignited by affordable digital recording, but, it does another thing too when used properly — it allows artists to create, and to connect, to explore sounds, dimensions, creations never before possible, to record anywhere, to be anywhere; it allows us to become omnipresent!

Great art will always seep through the cracks – and today quicker than ever because people are starting to talk again, and it’s powerful!

Embrace it!

F**k the music business?

I just can’t align with all of the complaining – let’s face it, your music’s not going to go anywhere if it’s NOT GOOD!

And by “good” I don’t mean that I like it or think that it’s good, I mean that 2,000+ other people think that it’s good – meaning they listen to you regularly, connect with you, buy tickets to your shows, tell their friends about you, sport your social objects, etc. In a week or month from today that number should’ve increased considerably!

And if you complain about decreasing record sales, get out now! If you don’t tour, forget about it, you’re not a real artist anyway – real artists are in this for the feelings, the connections, the experiences, NOT THE MONEY!

If it doesn’t touch people in some way, if it doesn’t change their life, their view, their perspective, or their level of enjoyment/happiness, then it isn’t working!

This is unbelievably difficult for artists to internalize – the last thing an artist wants to experience is a lack of people connecting with their art. In a world where I can listen to anything I want at any time, and choose exactly what shows I want to go to, there is absolutely no room for mediocrity.

Hundreds of records come across my desk every week in the same way hundreds of records come across your computer screen every week!

Work harder and get better or just stop.

The music industry is not dead –- our willingness to tolerate anything other than what we want, when we want it, is dead.

The audience has upped the ante.

Wake up.