SXSW: “Here, the music comes last.”

South by Southwest through the unfiltered lens of a current mid-level artist…

diivnyc:

Hi Austin. Fuck SXSW. There… I said it.

Here, the music comes last. 5 minute set-up, no sound check, 15 minute set.  The “music” element is all a front, it’s the first thing to be compromised. Corporate money everywhere but in the hands of the artists, at what is really just a glorified corporate networking party. Drunk corporate goons and other industry vampires and cocaine. Everyone is drunk, being cool. “Official” bureaucracy and all their mindless rules.  Branding, branding, branding. It’s bullshit… sorry. 

-Cole (DIIV)

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s