Someone who’s going to spend 5$ on your CD, likely would have spent 10$.
But this shouldn’t be the argument.
Live music is about being in the moment. Those that are going to pay for that piece of plastic are not doing so to retrieve your music, they’re doing so to support you, to build a relationship, to possess a social object of yours – something that will spark conversation – to connect with you and your story!
It’s about building relationships and moving people!
If you’re not mingling after a great show, you’re missing opportunities!
And sometimes you give away records for free – when the act of doing so contributes to the aforementioned.
But most listeners won’t be enticed by free CDs that are oftentimes psychologically devalued.
If you move people they will want to reward you!
Maybe you’re good enough — maybe not.